Santa Claus and his British cousin, Father Christmas, are held by proponents of the Austrian front in the GWoC to be okay as far as they go, but where they go should be limited to the United Kingdom and United States: as Graz resident and Pro-Christkind leader Walter Kriwetz put it, "We are not against Santa. He is good for the British and Americans but he is not good for us."
So that's a nice little bit for Gobal Studies students to think about. The globalization of Christmas symbolism and push-back by traditionalists / fundamentalists -- in the USA by Christian fundamentalists and in Austria by Christkind fundamentalists who want to preserve what they claim is a "true" Austrian tradition.
Naturally there's a globalization of markets (GS majors know this as Pillar II) story, as well -- Santa Claus is the beneficiary of his adoption by corporate holiday marketing campaigns, particularly that of Coca-Cola. In fact, 21-year-old Kristina Scheuer told the BBC that she believes Santa Claus was invented by Coke, probably because of this very well-known advertising campaign:


Coke, of course, didn't invent Santa Claus -- it merely appropriated him. This Santa Claus was the work of a Swedish-American commercial illustrator named Haddon Sundblom (ironically he was most influential as a creator of pin-up girls) who was hired by Coca-Cola in 1931 to help offset its flagging winter sales. Santa was already well-known at that point, otherwise there would have been no sense in adopting him as a sales mascot. For example, in 1920 Norman Rockwell did this Saturday Evening Post cover with a somewhat-less jolly and older-looking Good St. Nick:
And Clement Clarke Moore's poem, "A Visit From St. Nicholas" (known more generally as "The Night Before Christmas"), dates to 1823 and is widely held to be the authoritative source for the modern Santa Claus:
More rapid than eagles his coursers they came,
And he whistled and shouted and called them by name:
"Now Dasher! Now Dancer! Now Prancer and Vixen!
On Comet! On Cupid! On Donder and Blitzen!
...
Down the chimney St. Nicholas came with a bound.
He was dressed all in fur, from his head to his foot,
And his clothes were all tarnished with ashes and soot.
A bundle of toys he had flung on his back,
And he looked like a peddler just opening his pack.
His eyes - how they twinkled! His dimples - how merry!
His cheeks were like roses, his nose like a cherry!
To the Pro-Christkind movement, though, the globalization of Santa Claus encroaches on a central element in Austrian identity. The irony is that Christkind him/herself is not Austrian -- the Christkind symbol was brought into Catholic Austria via the influence of Protestant and German merchants in the 1870s -- again, a cultural effect produced by trade. Prior to that, the "true" and "authentic" Austrian Christmas tradition was to make offerings to the spirits that inhabited one's home.
As for the GWoC here in the USA, though the wingnuttery continue to promote the idea that the godless liberals are taking Jesus out of the celebration; Bill O'Reilly, the "Santa Claus" of the GWoC, attacked an elementary school in Massachusetts for its anti-Xmas insurgency. Apparently, however, those godless heathen are in quite godly company.
The Pilgrims -- those plucky pre- proto-Americans -- themselves waged War on Christmas. On May 11, 1659, the General Court of the Massachusetts Bay Colony order that
whosoever shall be found observing any such day as Christmas or the like, either by forbearing of labor, feasting, or any other way, upon any such account as aforesaid, every such person so offending shall pay for every such offence five shilling as a fine to the county.What would O'Reilly say?











